

The new Constellation watches are available with dials in a variety of colours including silver, champagne, brown and black. The bracelets have the familiar horizontal links but the new «Mono Rang» bracelets, which feature butterfly clasps, have been re-engineered for maximum wearer comfort. The famous claws still define each Constellation but their design has been subtly refined and updated.
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Omega has taken the opportunity not only to equip the new Constellations with its proprietary Co-Axial technology but to upgrade their every detail. Omega is now making its industry-changing Co-Axial movements available in all of its watch lines. When the previous Constellation collections were created, this radical new technology hadn’t yet been perfected.

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Why did Omega choose to update and upgrade one of the most popular and iconic watch lines in the world?įor one thing, Omega introduced the first movement equipped with a Co-Axial escapement in 1999 and its revolutionary Co-Axial calibre 8500 / 8501, designed entirely in-house, in 2007. Why change a winning formula?Ī popular colloquial saying in English suggests, «If it ain’t broke, don’t fix it.» In other words, if something is working well, there’s no reason to change it. The next phase in the evolution of this popular and recognizable wristwatch – Omega’s re-design of the entire Constellation line – has been one of the most eagerly anticipated global launches of 2009. The only text is the ambassador’s name and the words MY CHOICE.Įvolution and revolution: the 2009 Constellation The Constellation line introduced in 1995 has, since its launch, gone on to be a favourite for Omega fans around the world.Ĭindy’s advertisements for the Constellation developed, over time, into Omega’s My Choice campaign: an image of a popular Omega ambassador is displayed in the brand’s posters and advertisements along with a photograph of a watch from the Constellation family. Cindy actively participated in the design selection process with Omega’s watch specialists and the Constellation famously became «Cindy’s Choice». That was the year that Omega started working with brand ambassadors, prominent among them supermodel Cindy Crawford. Constellation in 1995: «My Choice»ġ995 marked the next major milestone for the Constellation. While the Griffes were initially introduced for their functionality, their individuality played a greater role in the Constellation’s remarkable popularity than anyone could have imagined: they became the trademark which defined the watch line. The Griffes were not only striking aesthetically, but were also highly functional in those days: they held the sapphire crystal and gasket firmly against the case, contributing to the watch’s water resistance. The watch was the Constellation Manhattan and its now-famous «Griffes» or claws placed it among the ranks of the world’s most instantly identifiable timepieces. In 1982, Omega launched a watch which introduced a radical and enduring design concept.
